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Data Driven Marketing For Dummies

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Authors: David Semmelroth
Publisher: Wiley
Edition: 1
Publish Year: 2013
ISBN: 9781118615843

Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently.

₪ 104.00 104.0 ILS ₪ 104.00

₪ 104.00

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