Electronic Commerce 2012: A Managerial and Social Networks Perspective
Authors: Efraim Turban, David King, Jae Lee, Ting-Peng Liang
Publisher: Pearson
Edition: 7
Publish Year: 2012
ISBN: 9780273761341
Electronic Commerce provides a thorough explanation of what EC is, how its being conducted and managed, and how to assess its opportunities, limitations, issues, and risksall from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.
To keep pace with todays ever-changing technology, the seventh edition has been streamlinedremoving material thats no longer relevant, while still providing students with information on the hottest topics in the field.
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