Essential guide to marketing planning

Authors: Marian Burk Wood
Publisher: Pearson
Edition: 4
Publish Year: 2019
ISBN: 9781292117522

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.