Managerial Economics: Theory, Applications and Cases

Authors: Edwin Mansfield, W Bruce Allen, Neil Doherty, Keith Weigelt Publisher: Norton Edition: 7 Publish Year: 2009 ISBN: 9780393114430 In today's managerial world, it's critical that students learn how to make strategic economic decisions. The seventh edition of Managerial Economics is the most current text available, encouraging students to see beyond the equations and graphs to the general precepts, such as marginal analysis and backward induction. Its new content draws on dozens of contemporary case studies, inviting students to apply problem-solving skills and to reflect on real-world economic decisions.