Skip to Content
Default ILS pricelist
  1. All Products
  2. A Risk-Benefit Perspective on Early Customer Integration

A Risk-Benefit Perspective on Early Customer Integration

https://academic.odoo.com/web/image/product.template/59151/image_1920?unique=9cb32c9

Authors: Christoph Kausch
Publisher: Springer
Edition: 1
Publish Year: 2007


Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.

₪ 0.00 0.0 ILS ₪ 0.00

₪ 0.00

Not Available For Sale

This combination does not exist.

Contact Us


Shipping: 2-4 Business Days