Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance

Authors: Jeff Shore
Publisher: McGraw-Hill Education
Edition: 1
Publish Year: 2014
ISBN: 9780071829229

he most common challenge every sales professional must overcome is not indecisive customers, inferior products, or innovative competitors. It's the discomfort you feel when initiating calls, dealing with difficult customers, and asking for the sale. Sales expert Jeff Shore argues that boldness is required to embrace this discomfort and leverage it to land the sale. And it is a skill that can be learned. In this inspiring, humor-filled guide, he teaches you:

How to figure out exactly what inhibits you
Why you make certain decisions in moments of discomfort
How to train your brain to prepare for uncomfortable moments
How your customer's own discomforts affect his or her purchase decisions
Featuring self-assessment tools, hands-on exercises, and case studies showing Shore's methods in action, Be Bold and Win the Sale is an indispensable resource for any sales professional.