Business Storytelling For Dummies

Authors: Karen Dietz, Lori L. Silverman
Publisher: Wiley
Edition: 1
Publish Year: 2014
ISBN: 9781118661215

Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies can help you do this--and more.

Discover:
Expert advice with real-world examples
Proven case studies, tips, and templates
How to get results by capturing, crafting, telling stories, and more