Concepts in Strategic Management and Business Policy: Achieving Sustainability
Authors: Thomas L. Wheelen Publisher: Pearson Edition: 12 Publish Year: 2009 ISBN: 9780135097564 This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs.