Consumer Behavior 11E

Authors: Leon Schiffman, Leslie Kanuk Publisher: Pearson Edition: 11 Publish Year: 2014 ISBN: 9780273787136 For undergraduate and graduate consumer behavior courses.The text that set the standard for consumer behavior study.Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.