Consumer Behavior: Buying, Having, and Being 12E
Authors: Michael Solomon Publisher: Pearson Edition: 12 Publish Year: 2017 ISBN: 9781292153100 Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
Your Dynamic Snippet will be displayed here...
This message is displayed because youy did not provide both a filter and a template to use.