Digital Business and E-Commerce Management

Authors: Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
Publisher: Pearson
Edition: 7
Publish Year: 2019
ISBN: 9781292193335

This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world.

In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation