Digital Marketing 6E

Authors: Dave Chaffey, Fiona Ellis-Chadwick
Publisher: Pearson
Edition: 6
Publish Year: 2018
ISBN: 9781292077611

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.