E-Marketing
Authors: Judy Strauss Publisher: Pearson Edition: 5 Publish Year: 2008 ISBN: 9780132461849 For courses in electronic marketing or e business. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profitability.