Enterprise in Action: A Guide To Entrepreneurship

Authors: Peter A. Lawrence
Publisher: Wiley
Edition: 1
Publish Year: 2013
ISBN: 9781119945284

Where do entrepreneurial opportunities arise? How do successful entrepreneurs exploit trends? What is the role of innovation in entrepreneurship? How do companies get started and become self-sustaining? Based on studies of 80 companies, including 30 Sunday Times Fast Track Companies, and 20 highly successful US entrepreneurial firms, this book answers these and many other key questions about entrepreneurship. This authoritative guide to the world of entrepreneurship offers valuable lessons for MBA students and established entrepreneurs alike.