Essentials of Entrepreneurship and Small Business Management
Authors: Jeffrey R. Cornwall Norman M. Scarborough
Publisher: Pearson
Edition: 9
Publish Year: 2018
ISBN: 9781292266022
Essentials of Entrepreneurship and Small Business Management, 9th edition, teaches you how to launch and successfully manage a small business. The text takes a practical approach to entrepreneurship, equipping you with the tools and critical-thinking skills necessary for success, dissecting case studies and examining the modern market to give you the competitive edge.
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