Exploring Public Relations: Global Strategic Communication
Authors: Ralph Tench, Liz Yeomans
Publisher: Pearson
Edition: 4
Publish Year: 2017
ISBN: 9781292112183
This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.
Your Dynamic Snippet will be displayed here...
This message is displayed because youy did not provide both a filter and a template to use.