Exploring Public Relations: Global Strategic Communication

Authors: Ralph Tench, Liz Yeomans Publisher: Pearson Edition: 4 Publish Year: 2017 ISBN: 9781292112183 This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.