Exploring Strategy
Authors: Gerry Johnson Publisher: Pearson Edition: 11 Publish Year: 2017 ISBN: 9781292145174 With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change.