Exploring Strategy

Authors: Gerry Johnson
Publisher: Pearson
Edition: 11
Publish Year: 2017
ISBN: 9781292145174

With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change.