Five Stars: Putting Online Reviews to Work for Your Business

Authors: Gradiva Couzin, Jennifer Grappone
Publisher: Sybex
Edition: 1
Publish Year: 2014
ISBN: 9781118689448

Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in social media and elsewhere, and handle negative reviews with aplomb.

Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell.