Managerial Economics

Authors: William F. Samuelson, Jay L. Zagorsky, Stephen G. Marks
Publisher: Wiley
Edition: 9
Publish Year: 2022
ISBN: 9781119760900

Managerial Economics introduces undergraduates, MBAs, and executives to the complex decision problems today’s managers face, providing the knowledge and analytical skills required to make informed decisions and prosper in the modern business environment. Going beyond the traditional academic approach to teaching economic analysis, this comprehensive textbook describes how practicing managers use various economic methods in the real world. Each chapter opens with a central managerial problem—challenging readers to consider and evaluate possible choices—and concludes by reviewing and analyzing the decision through the lens of the concepts introduced in the chapter.